About Post
Title :
Small Business Saturday
Objective :
To encourage holiday shoppers to patronize brick and mortar businesses that are small and local.
Colour Scheme :
Dark Blue; the colour adopted by its first sponsor i.e American Express.
Focus I :
The children planting & watering the small plants like that of small business to grow further.
Focus II :
The quote stating that every big business starts as small business and the call of action for every one.
Date :
24th November
Related to :
Small Business Enterprises; first initiated by American Express.
Connect Date :
First observed on Last Saturday of November (November 27) 2010.
Connect Place :
First observed in the United States and then in UK & later on worldwide.
Special :
American Express publicized the initiative using social media, advertising, and public relations, which generated more than one million Facebook "like" registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday and #smallbizsaturday.
More Info :
Additionally, some small business owners have run marketing specials on the November Small Business Saturday to help capitalize on the boost in foot or online traffic, as most customers in this time period are actively shopping for the holidays.